Plans, executes, and optimizes paid advertising campaigns on TikTok to drive performance and ROI.

Develops and executes growth marketing strategies to drive customer acquisition and business expansion for a software design and development company.

Develops and executes paid and organic growth strategies across multiple channels (Google, Meta, LinkedIn, TikTok) to drive qualified leads and optimize acquisition efficiency.

Creates and optimizes SEO-driven content, lead magnets, and conversion assets across channels to drive traffic, leads, and measurable growth through inbound marketing systems.

Builds and optimizes email campaigns, automation workflows, and audience segmentation across ESP platforms like HubSpot and Klaviyo to drive engagement and revenue.

Manages paid media campaigns across Google Ads, Meta, LinkedIn, and other channels to drive qualified leads and revenue with data-driven optimization and A/B testing.

Develops and executes social media strategy across platforms, manages The Times's social presence, and collaborates with newsroom teams to amplify journalism through social channels.

Manages The New York Times' social media strategy across platforms, creates content plans, and engages readers to amplify journalism.

Develops and executes DTC marketing strategies across email, social, web, and paid media while collaborating with ecommerce, hospitality, and creative teams to drive wine brand growth.

Leads the development and execution of full-funnel, integrated digital marketing campaigns to support regional marketing efforts.

Develops and executes field marketing strategy, manages event lifecycle from planning to follow-up, and drives pipeline growth through community engagement and campaigns.

Leads web growth initiatives for a fintech platform, driving user acquisition and engagement through strategic marketing and optimization.

Develops and pitches cultural storytelling narratives across media and social platforms to highlight Spotify's product role in shaping consumer audio experiences.

Drives web growth strategy and digital marketing initiatives to acquire and engage customers for an equity management platform.

Develops and pitches cultural storytelling narratives that position Spotify's products in media and social platforms, translating product insights into trend-driven consumer stories.

Manages affiliate marketing partnerships and operations across multiple brands, recruiting partners, optimizing campaigns, and driving revenue growth through data-driven account management.

Leads web growth initiatives and marketing campaigns to drive user acquisition and engagement for a sharetech equity management platform.

Develops and pitches compelling consumer and cultural narratives around Spotify's products to media, journalists, and social platforms.

Manages social media accounts and engagement strategy to increase brand visibility and convert audience interactions into conversions.

Executes integrated marketing campaigns across channels, translating strategy into campaign plans, content assets, and regional activations to drive pipeline contribution.